With a fast expanding interest in the esports arena, Wolves needed to update their brand identity to improve visibility and consistency around the world.
![Wolves Esports branding](https://synaxis.co.uk/wp-content/uploads/2019/02/Esports-1024x517.jpg)
Synaxis created a fresh new image and brand guidelines.
The text indent utilises the main club’s bespoke typeface and having ‘ES’ at the end of the name ‘Wolves’ was a gift we couldn’t ignore.
The wider branding including the camouflage pattern borrows from the Wolves’ iconic badge by deconstructing it to provide a versatile, repeatable shape.
![](https://synaxis.co.uk/wp-content/uploads/2019/02/Esports4-1024x517.jpg)
![](https://synaxis.co.uk/wp-content/uploads/2019/02/Esports5-1024x517.jpg)
![](https://synaxis.co.uk/wp-content/uploads/2019/02/Esports6-1024x517.jpg)
![](https://synaxis.co.uk/wp-content/uploads/2019/02/Esports7-1024x517.jpg)
![Wolves LMV24](https://synaxis.co.uk/wp-content/uploads/2019/02/Esports3-1024x517.jpg)
There are many more exciting things planned for Wolves Esports who, having recently partnered with US based Evil Geniuses, are one of the biggest esports organisations in the world.